|  Market cycles come and go, but gold has maintained its long term value. Economist demonstrated that in inflationary and deflationary times, in the very long term, gold kept its purchasing power.
Safe haven
Completely free of credit risk, although it bears a market risk, gold has always been a secure refuge in unsettled times. Its ‘safe haven’ attributes attract wise investors.
Managing wealth
Gold has proved itself to be an effective way to manage wealth. For at least 200 years the price of gold has kept pace with inflation.
Effective performance
Another important reason to invest in gold is its consistent delivery within a portfolio of assets. Its performance tends to move independently of other investments and of key economic indicators. Even a small weighting of gold in an investment portfolio can help reduce overall risk.
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